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Values

‘Values’ refers to the desirability or personal importance a respondent places on the benefits and risks of an option.

You may use any of these measurement tools without requesting permission. These tools are protected by copyright but are freely available for you to use, provided you: a) cite the reference in any questionnaires or publications; b) do not charge for or profit from them; and c) do not alter them except for adding a specific condition/decision as necessary.

Last modified: 2015-04-15.